The ultimate KEEP-THEIR-ATTENTION TOY has arrived!

What happens when babies and toddlers encounter playful colors, fun sounds, fresh tactile experiences and super-suction?

Meet pipSquigz, a set of three Fun Little Suckers for ages 6 months and up.

Adored by baby and parents alike, pipSquigz are perfect for the stroller, highchair, bathtub, and anywhere-travel.

Simply push pipSquigz down on any smooth surface and watch baby interact with this high-quality silicone suction toy.

With super-suction, each shape can be tugged, pushed, shaken and pulled. Or, push and stick the shapes together for new play experiences. Babies delight in the versatile movement, sound and texture.

Pediatricians note sensory integration as a crucial developmental milestone for infants. pipSquigz are right on target: